Premium liquor from whisky to tequila accelerated during the pandemic, now an endemic, as Shinju Japanese Whisky (OTCMKTS: SHNJF) is winning a higher US profile.
Riding the trend to the higher-end liquor, Shinju is winning awards and being featured at high profile celebrations It was named the official spirit at the recent Bloomaroo festival — at the National Cherry Blossom Festival in Washington, D.C.
Despite its high-end taste, it aims to maintain an affordable price, differentiating itself in the market, by being a great-tasting, affordable, Japanese whiskey that mixes well.
Why It Is Important To Investors
Shinju Japanese Whisky is riding the wave propelled by the stay-at-home trend over the past two years. The catalyst is that the Shinju Japanese whisky is now better known, more popular and winning critical awards within the industry. Investors should keep SHNJF stock on their Watch Lists as it grows rapidly in appreciation.
— The pandemic is fueling a boom in liquor stocks, particularly in Japanese whisky. A large number of Americans in lockdown are trying these upscale spirits. As a result, the market is booming. It is forecast to grow 13% by 2024, says a IWSR Global Trends Report. The demand is so high, some liquor shortages have occurred domestically, The Wall Street Journal reports.
Here Are The Catalysts For SHNJF
— Shinju Japanese Whisky is the lead brand for SHNJF. It is double-distilled and rested in the finest oak barrels. At the Santé Spirits Awards, it won Double Gold, Best of Class and Best Whisky as well as being one of only two brands to win a perfect 100 perfect score.
— Judges at the prestigious awards included large volume buyers, media members, winemakers, distillers and other professionals from the wine and spirit industry.
“It Exceeded Our Expectations.”
— Ryan Dolder, CEO of Rogue Baron, said, “Quite honestly, it exceeded our expectations. We’ve always believed internally we had a really good product, something a bit different, but to receive these awards, and receive a perfect score of 100, we believe it validates the type of brand we are trying to build.”
— Santé is a magazine for restaurant professionals and is a dynamic link between buyer and brand. In its 25 years, the publication provides concise, authoritative and award-winning editorials on food, wines, beverages, equipment and management. Experienced restaurant professionals seek to bolster the success of its readers.
— Shinju Japanese Whisky packaging is redesigned and the Company plans to launch the increasingly high profile brand into the U.K.
Shinju Stars At Washington, DC ‘Cherry Blossom’ Festival
— At the recent National Cherry Blossom Festival in Washington, D.C., the aligned Bloomaroo Festival selected Shinju Japanese Whisky as the official spirit of the Cherry Blossom season.
— Shinju Japanese Whisky is featured in the whisky-crafted cocktails served in the finest hotels and bars in the market. Some 45,000 unique visitors were scheduled to visit Washington during the festival. In total, 10 million visitors come year-round.
— In terms of goodwill, The Bloomaroo Festival planned to donate $1 for every Shinju Cocktail sold. In a partnership with Belly Full and World Central Kitchen, helps provide meals globally. This is particularly true now of Ukraine.
Keep SHNJF stock on your Watch List as exponential growth ahead is forecast for fine spirits, such as this Japanese Whisky.
This article is part of a sponsored investor education program.