Greene Concepts is a premium bottled water company that supplies natural artesian water branded Be Water(TM), captured from one of the company’s seven artesian and spring water wells. Be Water contains healthy, natural hydrating minerals that come from free-flowing springs in the Blue Ridge Mountains.
Due to the calcium and magnesium contained in this water, it has a soft, refreshing taste. These positive minerals support stronger bones and muscles and strengthen the nervous system. Also, spring water has a neutral or slightly alkaline pH, which helps to neutralize the acidity in the body and reduce the damage caused by free radicals.
INKW’s Natural Artesian Water is Different from Regular Bottled Water
While most bottled water competitors supply purified municipal tap water, Be Water stands out because it uses water from certified springs that produce natural artesian water that comes from underground wells. Be Water is composed of great-tasting artesian water, which has a crisp and snappy taste and moves to the surface naturally due to positive pressure. When one drinks the water, it goes right to the cells to hydrate the body immediately.
According to Grandview Research the bottled water market size is projected to reach $509.2 billion by 2030 with 6.7% annual growth. As consumers become ever more health aware, the demand for bottled spring water is increasing around the globe. The bottled water suppliers are aiming to capitalize on this growing demand by launching new products in the marketspace.
With INKW’s access to a base of self-replenishing natural artesian wells in a sub-tropical rain forest located in the foothills of the Blue Ridge Mountains, the company is capable of riding the waves of this trend of surging natural artesian water popularity among consumers. Its brand Be Water is free of most of the contaminants usually found in drinking water as it comes from water that flows to the surface from a clean underground water source.
Expanding Bottling Plant Size and Retail Distribution Chain
The company has been expanding the list of retail locations selling its flagship Be Water brand throughout the country (see their April 20, 2023 news release). To support this growth, INKW is taking steps to expand its bottling plant size from 60,000 square feet to 80,000 square feet.
Also, it has expanded its Be Water line to six-pack configurations, which are especially popular among retailers, with future availability in 12-pack and gallon sizes (coming soon).
On March 21 INKW said it secured new retail distribution of its bottled water product to five hundred new grocery stores. It has finalized a retail and distribution agreement with Merchants Distributors and Lowes Foods and both carry Be Water’s new six-pack configurations throughout the Eastern U.S. For retailers served by Merchants Distributors, such as Lowes Foods, six packs can be easily replenished on the shelves. To consumers, the new size means a lower-cost entry point, enabling the brand to reach more consumers on its path to gaining maximum exposure.
Just this month (May), in addition to the above, the company announced it has secured the interest of multiple major warehouse club retailers for its BE WATER brand. These retailers have an average nationwide membership count of over 30 million consumers, which dramatically improves INKW’s fiscal and retail footprint nationwide. The company will commence sales to these membership warehouses with 10 weekly truckloads of Be Water, with that number set to increase and accelerate over time.
Growing Number of Consumers Prefers Be Water
With its health benefits and attractive taste, customers favor Be Water more and more, which is reflected in its sales volumes. One of the consumers called it “crisp, refreshing, and delicious.”
Another consumer described the brand’s quality as being “super-refreshing” and it “actually quenches thirst much faster than others. The mindfulness inspirational message is a nice touch as well (Be Generous, Be Kind, Be Strong, Be Good, Be Courageous, Be Aware, Be Patient).”
This popularity among consumers means growing sales. Be Water is now sold at retail locations that include all Camping World locations in 42 U.S. states. It is also available at Lowes Foods and other Merchants Distributors retailers rolling out to nearly 900 new outlets.
In addition, via Horizon Beverage, the second largest liquor distribution company in New England, the company’s Be Water is now available in many New England retailers and liquor stores. Also, all Florida Turnpike service plaza locations provide the water, as does the company’s first retail vendor, the Santa Rosa Band of Cahuilla Indians’ Pit Stop gas station and convenience store in California.
Conclusion
Health benefits, attractive taste, a new packaging configuration, and a wide distribution network mean that consumers like Be Water more and more.
For increased sales volume and a stronger retail presence, the company is actively expanding its bottling plant and enhancing its bottling infrastructure. INKW’s Be Water is an emerging brand that is growing at a fast pace and is positioned to gain more and more traction in the marketplace.
Find additional information about Greene Concepts (INKW) at: Greeneconcepts.com and brand information at: Bewaterbeyou.com and Happymellow.com
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